Welcome to ALP

All The Tools

What started in billion-dollar deals…

Is now a doctrine for anyone ready to win at life.

Who is Marshall Wilkinson?

From Billion-Dollar Deals to Transformational Doctrine

Marshall Wilkinson is not just a business strategist. He is a builder of people, systems, and frameworks that win. With over $2.5 billion in negotiated contracts by the age of 38 and a career forged in the trenches of high-stakes construction and enterprise, Marshall now teaches a philosophy that transcends industry. He is the founder of ALP: Altitude. Logic. Pressure.

Marshall built his reputation negotiating some of the most complex contracts in New York City. He mastered leverage, timing, and execution in environments where failure wasn’t an option. But it wasn’t just about construction—it was about the game of life. His success made it clear: people don’t just need tactics, they need a system for thinking and acting under pressure.

The Mission: Marshall created ALP to help others take back control of their lives. Whether you’re trying to scale a business, rebuild after trauma, or restore a broken relationship, ALP offers a path. Not just a mindset, but a system of strategic thinking that leads to action and transformation.

Beyond Business: ALP isn’t about theory. It’s about outcomes. Marshall now teaches three transformational routes:

• Business: Strategic growth, systems, and sales mastery

• Fear & Trauma: Breaking limitations and restoring identity

• Relationships: Leadership, love, and high-trust communication

Legacy & Vision: Marshall is building more than a coaching company. He is building an army of empowered individuals ready to master life at the highest level. His mission is simple: to awaken clarity, ignite strength, and unleash decisive action in every area that matters.

Want to learn the system? Start with The Starting Line — Marshall's foundational audio that introduces the ALP way.

ALP isn’t here to motivate you.
It’s here to equip you—with the truth, the tools, and the system to win.